Portainer has been rebranded

Evolving Identity Since 2016
Portainer’s original branding was forged in the Docker era. Since then, the platform has evolved with a heavy focus on Kubernetes and edge computing, and its brand no longer reflected its true identity

Correcting Brand Perception
Although the platform had matured, its legacy logo and messaging gave the impression of “basic GUI for beginners.” This created a disconnect between user expectations and reality; the rebrand was meant to realign that perception

Introducing a Modern, No-Nonsense Brand
The new look is cleaner, more modern, and practical, mirroring Portainer’s software philosophy: intuitive, robust, and free of unnecessary complexity. The company aims to speak candidly—no buzzwords, no fluff—just tools that solve problems efficiently

Reclaiming Their Voice
The redesigned brand also enables Portainer to express its authentic tone openly. They prefer clear, straightforward language—helping users solve real problems without turning the platform into a “science project”